Case Study: Redesigning a Website and App for Maximum ROI
Introduction
The instrumental role of a website and an app for the growth of a business is apparent today, and as such, a website and an app should be treated with utmost care and in-line with the best practices of modern digital marketing. There is overwhelming evidence to suggest that a simple redesign could improve the brand appreciation and user adoption, resulting in explosive growth. This case study is an illustration of the correlation between the increasing return on investment and the redesigning website design strategies employed.
The Problem Faced By The Client
One of the largest e-commerce companies in the segment, our client, was facing multiple issues:
- Unsatisfactory User Experience:
Due to slow loading times, complex navigation, and lack of well structured and easy to use interface, the app and website were not user friendly.
- Low Sales Conversion Rates:
The expected high levels of web traffic did not translate into sales, thus loss of revenue was inevitable.
- Poor Design:
The design of the app or the website was outdated. This made it difficult for them to connect with the target audience, thus resulting in low levels of brand interaction.
- Branding Discrepancy:
The most appropriate message for a brand was missing and brand dilution occurred due to messages being scattered across various platforms.
The Redesign Website Strategy: A Unified Perspective
In relation to these gaps, we executed a thorough redesign strategy which reorganized around the following key elements:
User Oriented Design:
- Detailed User Studies:
A more informatics focused user research including surveys, interviewing and usability testing were carried out for a deeper understanding and their expectations and difficulties
- Easy to Locate Information:
A more accessible information hierarchy was incorporated so that user could locate the information they need quickly.
- Mobile First Strategy:
Ensure mobile optimization is of top priority, as the focus will mainly be on the mobile device users especially when table and smart mobile users spans to a wider population.
- Prominent and Attractive CTAs:
Clear call to action were integrate on the website so that potential users will be able to buy, subscribe to the newsletter or contact the support team whenever they need to do so.
Visual Branding and Design:
- Brand Update:
A new and forward-looking logo was developed for the company, which better appealed to the target population.
- Unified Visual Design:
A unified sewing visual design was created wherein color, typography and/or images coordination was enhanced aiming to facilitate the brand recognition and recall
- Visual Assets Creation:
Quality images of the products and video footage of them using the products and optimizing the strategies were created.
Performance Improvement:
- Page Loading Speed Improvement:
The optimization of the app and the website was carried out in a way that ensured users could load them faster as well as for better search engine rankings.
- Image Compression:
We made sure that users had a smooth and efficient experience by compressing the images to a smaller file in order to load them easily.
- Minification and Caching:
To help tackle the size of the files as well as their efficiency, we minified the CSS, JavaScript and HTML files which then resulted in the page loading faster as well as server load being less.
Data-Driven Marketing:
- Marketing more analytics integrated:
In order for the pages to have more integrated analytics, strong tools and analytics were incorporated in order to determine how users behaved and where improvements were needed.
- A/B Testing:
A/ B testing was conducted in order to find out which features or elements of the pages would boost conversions, such as tab names, call to action buttons’ colors or shape, and page arrangements on the website.
- Personalized Experiences:
Marketing campaigns had to be specific and so recommendations and marketers were engaged in order to boost conversion rates.
The Execution: The process of Bringing Ideas into reality
For a period of three months, the client kept redesigning website app while carrying out tests in order to ensure that every aspect of the app worked correctly. Communication was enormous; we consulted with our customers, helping to set up a new design that solved the technical issues that we found, but was still suitable for our customers.
The project was finalized as:
- A new website that is modern, mobile-friendly with a better application and more user-friendly interface.
- Implementing a content update system with analytics and SEO strategies will enhance future features and improve marketing effectiveness.
The Outcome: Successful Digital Overhaul
The redesigning website had several implications for the client’s business:
- Rising Conversion Rates:
The renewed website and the application have directly caused improved sales conversions thus more profits.
- Improved User Experience:
Once the redesigned user interface was launched, the response came back in the form of positive feedback from users.
- Enhanced Brand Image:
The new brand image was well perceived together with symbiotic marketing and adequacy of language.
- Return of Investment Increased (ROI):
The redesign costs were minimal compared to increased sales, confirming that digital transformation offers a high return on investment.
Conclusion
Redesigning Website and app enhancement is a critical touch that an organization may require. By implementing a proper user centered approach, visual elements, speed and marketing, effective digital strategies can be launched. For specialized services and website design, contact a company based in New Delhi to expand the goals of your business.
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